It is not easy to make the logo as a symbol, which has a strong character. As Nike logo, which is well known as swoosh, which is now just an image similar to a check made by Carolyn Davidson. A freshman design Portland State University. Design, introduced in 1971 this is a representation of "Nike", the name of the Greek goddess of victory. The checkmark is a manifestation of the goddess of the wings.
Nike logo if our review of the five principles of effective logo The logo will then be able to say very effective. Why?
Nike logo if our review of the five principles of effective logo The logo will then be able to say very effective. Why?
Let's see one by one from five principle
Should
1.Logo Medium.
Nike logo is simple, now only show images of Nike logo "swoosh" it alone. Why be modest? This is related to the further principle that is Simple Easy to remember and apply.
2. Easily Remembered logo should be
Who does not remember this Nike logo? By looking at the "swoosh" direct people mengkaitkanya with Nike. Indeed, this case must be backed up with a branding campaign as well, but by installing the logo is easy to remember then instill into the minds of customer logo will also be more easily
3. Logo should be Timeless
Nike logo experience 4 times minor changes since it was first introduced. Nike logo first appear with a "swoosh" and writing NIKE. Similarly, Nike logo on two further changes. Picture "swoosh" basically do not change, that's why the said minor changes.
4. Logo should Multipurpose
Nike logo is designed to be able to be applied to all of the corporate media to letter pattern shirt even got shoes on.
5. Exact logo
A logo should be in accordance with what the intended goals and objectives. Nike logo which is very suitable sports brand with athletic spirit that is portray speed.
Nike logo is simple, now only show images of Nike logo "swoosh" it alone. Why be modest? This is related to the further principle that is Simple Easy to remember and apply.
2. Easily Remembered logo should be
Who does not remember this Nike logo? By looking at the "swoosh" direct people mengkaitkanya with Nike. Indeed, this case must be backed up with a branding campaign as well, but by installing the logo is easy to remember then instill into the minds of customer logo will also be more easily
3. Logo should be Timeless
Nike logo experience 4 times minor changes since it was first introduced. Nike logo first appear with a "swoosh" and writing NIKE. Similarly, Nike logo on two further changes. Picture "swoosh" basically do not change, that's why the said minor changes.
4. Logo should Multipurpose
Nike logo is designed to be able to be applied to all of the corporate media to letter pattern shirt even got shoes on.
5. Exact logo
A logo should be in accordance with what the intended goals and objectives. Nike logo which is very suitable sports brand with athletic spirit that is portray speed.
So little discussion about the Nike logo, one of the Success logo. Successful logo is one of the important elements of the success of the product / business.
source : here
source : here
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